My Framer Site

In 2015, the Census reported that the U.S. population as a whole is projected to become a majority-minority nation for the first time in 2044. Lola Catero didn’t see this at work, out in the world – or in her closet.

Mainstream fashion brands that dominate our stores and our screens often don’t design within their values or vision, they design for trends and sales. Lola often didn’t feel seen or represented by these big brands, and knew she wasn’t alone.

In 2017 Lola launched The Majority Group to ask: “Who are the brands evolving the style-status-quo and how can she support them beyond filling her closet?”

In 2015, the Census reported that the U.S. population as a whole is projected to become a majority-minority nation for the first time in 2044. Lola Catero didn’t see this at work, out in the world – or in her closet.

Mainstream fashion brands that dominate our stores and our screens often don’t design within their values or vision, they design for trends and sales. Lola often didn’t feel seen or represented by these big brands, and knew she wasn’t alone.

In 2017 Lola launched The Majority Group to ask: “Who are the brands evolving the style-status-quo and how can she support them beyond filling her closet?”

In 2015, the Census reported that the U.S. population as a whole is projected to become a majority-minority nation for the first time in 2044. Lola Catero didn’t see this at work, out in the world – or in her closet.

Mainstream fashion brands that dominate our stores and our screens often don’t design within their values or vision, they design for trends and sales. Lola often didn’t feel seen or represented by these big brands, and knew she wasn’t alone.

In 2017 Lola launched The Majority Group to ask: “Who are the brands evolving the style-status-quo and how can she support them beyond filling her closet?”

Fashion is expression. Our bodies are a canvas – clothes are the art we use to create and communicate our identities. By being aware of brands that align with our identities, values and aesthetic, we’re able to feel seen by wearing clothes that validate us.

The team behind The Majority Group is focused on shifting purchasing power to brands that better represent *us*. What began as a place to spotlight brands has turned into a podcast with founder interviews, an investment syndicate, an advisor and mentor program – and it’s just getting started.

Join us as we learn from and support the founders setting standards, serving looks and evolving our understanding of the style-status-quo.

Fashion is expression. Our bodies are a canvas – clothes are the art we use to create and communicate our identities. By being aware of brands that align with our identities, values and aesthetic, we’re able to feel seen by wearing clothes that validate us.

The team behind The Majority Group is focused on shifting purchasing power to brands that better represent *us*. What began as a place to spotlight brands has turned into a podcast with founder interviews, an investment syndicate, an advisor and mentor program – and it’s just getting started.

Join us as we learn from and support the founders setting standards, serving looks and evolving our understanding of the style-status-quo.

Fashion is expression. Our bodies are a canvas – clothes are the art we use to create and communicate our identities. By being aware of brands that align with our identities, values and aesthetic, we’re able to feel seen by wearing clothes that validate us.

The team behind The Majority Group is focused on shifting purchasing power to brands that better represent *us*. What began as a place to spotlight brands has turned into a podcast with founder interviews, an investment syndicate, an advisor and mentor program – and it’s just getting started.

Join us as we learn from and support the founders setting standards, serving looks and evolving our understanding of the style-status-quo.